What is upfront! about?

upfront! offers young adults from all EU countries the opportunity to take a videographic stand on European topics and to promote artistic freedom of expression. 

The competition

Upfront! is a classic video competition (with public screening, jury, award ceremony and prizes), but differs from other contests regarding the content: We expect openness, honesty, and directness. We are looking for critical social and political art and documentary videos that reflect your view of Europe and the European Union – both positive and negative. Be upfront with your opinion!

EUROPEAN Video Award

Your video must show a clear connection to Europe or the EU. Therefore you will be asked to submit a short text (600 characters max.) to express the link you have created between your video, EUROPE and your topic peace – of mind.

Video genres and requirements

All video genres are allowed, provided they follow an art and/or documentary video approach. Our tip for you: Spoken language has equal status with a purely visual approach. A professionally produced “one-take video” with a personal statement can be more impactful than a 30-minute film produced on glossy film for the broad audience.
The submitted videos must not be older than 2 years (first publication from 2018). All formats up to 4K and a maximum playing time of 15 minutes.


The year 2020 is special! The political and social situation in which Europe and the world find themselves has never been seen before. The coronavirus clearly shows us our limits (in a double sense) and at the same time enables and forces us to think and act outside the box. The medium of video and the exchange via the Internet are currently more in demand than ever, as well as taking a stand and making strong decisions. Inside and outside, as well as on its old and new borders, Europe is facing great economic and social challenges.
– What does this mean for us?
– What do we want?
– What goals and hopes do young people in Europe have?
– Where should the journey go and what is annoying to you?
– How will and how can the future develop? 

These are only a few selected questions that need to be asked urgently and that are worthy of being questioned, especially in an artistic setting.
Upfront! is the first video competition focusing on art and documentary films for young adults on the central theme of Europe. Young people from Europe are the ones who can create new outlooks and raise their voices. Art is an essential tool for this.

Let’s be upfront!