What is upfront! about?

With upfront! we want to offer young adults from all countries of the EU and the United Kingdom, the opportunity to take a videographic stand on European topics and to promote artistic freedom of expression. Use the medium of video to ask questions, express your opinion, point out beautiful and distasteful things in Europe. 

The competition

Upfront! is conceived as a “classic” video competition (with public screening, jury, awards ceremony and prizes), but stands out from other film competitions. We call ourselves upfront! because we expect openness, honesty, and directness. We are looking for critical social and political art and documentary videos that reflect young adults’ view of Europe and the European Union – both positive and negative.

EUROPEAN Video Award

Your video must show a clear connection to Europe or the EU. Therefore you will be asked to submit a short text (600 characters max.) to express the link you have created between your video and EUROPE.

Your video requirements

We accept videos in any form. Narrative videos are also allowed, provided they follow an art and/or documentary video approach. 
The submitted videos must not be older than 2 years (first publication from 2018). All formats up to 4K and a maximum playing time of 15 minutes (without opening and closing credits) are allowed. Videos have to be submitted as MP4 with H.264 codec.
To submit your video to the upfront! award, you have to register. The upload function will be visible only after you register, and you can then send your video to us. You can use a digital format and the wetransfer function at the end of the data request. It is not possible to send your video via mail.

Video genres

All video genres are allowed, provided they follow an art and/or documentary video approach. Our tip for you: Spoken language has equal status with a purely visual approach. A professionally produced “one-take video” with a personal statement can be more impactful than a 30-minute film produced on glossy film for the broad audience.


The year 2020 is special! The political and social situation in which Europe and the world find themselves has never been seen before. The coronavirus clearly shows us our limits (in a double sense) and at the same time enables and forces us to think and act outside the box. The medium of video and the exchange via the Internet are currently more in demand than ever, as well as taking a stand and making strong decisions. Inside and outside, as well as on its old and new borders, Europe is facing great economic and social challenges.
– What does this mean for us?
– What do we want?
– What goals and hopes do young people in Europe have?
– Where should the journey go and what is annoying to you?
– How will and how can the future develop? 

These are only a few selected questions that need to be asked urgently and that are worthy of being questioned, especially in an artistic setting.
Upfront! is the first video competition focusing on art and documentary films for young adults on the central theme of Europe. Young people from Europe are the ones who can create new outlooks and raise their voices. Art is an essential tool for this.

Let’s be upfront!